Marketing Bumble

A more unique way to look at brands is to visualize them as people with attributes, emotions, choices and voice. Consumers tend to associate themselves with brands that have a voice, a mission and caters to their deep rooted feelings like physiological, safety, security, self actualization as per Maslow's hierarchy of needs. Thus, creating brands which are closer to these human attributes and depict a strong humane persona tends to attract the consumers and helps them to establish strong bonds.

Brands do communicate but not in the ways we do. The brand communicates stories of success and trust over the years and has customer loyalty intact to it. Brands are the spokesperson of the companies or associations and speak volumes when it comes to quality, experience, and brand value. A brand's way of communicating with its target audience decides its fate and growth. For more marketing insights and learning, Follow  https://marketingbumble.blogspot.com.

What are these Gimmicks?  Marketing Gimmicks are those activities that are strategically taken up by the organization or the brand to attract the target audience. While these gimmicks really help the brand to grow, sometimes these gimmicks can prove to be suicidal for the brand's reputation. Here's how 1.  Marketing Gimmicks are short-lived and once the purpose is catered, such gimmicks die out and may damage your brand reputation. 2. Contraversial Marketing campaigns which somewhere depict some sort of discrimination  are illegal & can land you as well as your brand in deep trouble. 3. Curating campaigns that are more product-centric rather than providing meaningful solutions to the problem faced by the consumer never sustain the brand for long. 4. Not using correct #HASHTAGS will ultimately distract your target audience from your  brand and will somewhere make your brand lost amongst the competition. 5. When the audience finds your content mediocre in compariso...